up yours, Coors!

I saw that faded bumper sticker on an old car in 1986. I don't know what it was about. Then I read that the anti-union Coors family had supported the Contra militias against the democratically elected Sandinistas in Nicaragua. Then "up yours, Coors!" meant that to me.

Today Eater reports that MillerCoors is being sued for marketing Blue Moon as a craft beer when it is in fact a mass produced beer.

Coors is not the only macrobrewery marketing slop in a folksy label. Maybe soon it will be easier to tell the difference without having to drink it.