Wednesday, March 11, 2009


I've seen 'seven' written as 'se7en' before, but I never realized that 7 was supposed to be a sideways v. That's clever.

The use started in 1959 with the introduction of a new small car by BMC. BMC was Austin/Morris, and the Austin version of new small car was launched as the Austin Seven (The name referenced a very popular small car made by Austin from 1922 until 1939).

Early marketing brochures made a game of the name:

The Morris version of the car was called the Mini-Minor, and the public soon began calling both cars 'Mini'. The Seven name was dropped after 1961. From 1969 onward the two models were consolidated under the Mini brand name.

Today, 'Se7en' is a popularly used name for the Lotus 7.


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