Saturday, August 18, 2007

Najaro - Completely Full of S#!t

The container used for this flavoured water drink caught my attention. It's a hybrid: A plastic bottle with a tear-tab top. So it's probably not recyclable.

The drink is made in China and sold here by Najaro.

And Najaro has integrity. I know, because they told me themselves. Four times! Count 'em:

"In all we do, we strive to do it with the utmost integrity, honesty, and good will. We realize that without YOU our customers, we are nothing. We sincerely thank you for your continued support of our products.
The NAJARO GROUP was formed to fill the void between ingenuity and production. What we mean is that we wanted to be the stop-gap between all of us that dreamed of producing one thing or another, but never did it. However, most importantly, our company is integrity based. We understand that it would be extremely difficult for any company to produce products that will make everyone happy, but what we can do is to make certain that we produce products with the utmost integrity."

And in the spirit of real @$$holes, they reference Jesus... "John 14:6" ... Jesus answered, I am the way and the truth and the life. No one comes to the Father except through me.


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