Tuesday, September 30, 2008

Chris Bangle Explains BMW Styling

In this video, BMW design chief Chris Bangle uses the GINA concept car to explain the ideas behind his styling themes.

And once more with music and without Bangle:

Whether or not you like the new look, you must admit that change was necessary. BMW has been under pressure. Their cars have been shamelessly copied for years. If BMW was to remain the styling leader in this game of follow the leader, then they needed to break new ground in automotive styling.

Videos BMW-web.tv
Categories:Cars Movies Design

1 comment:

Susan said...

One of the auto industry's most influential and controversial designers, is leaving his longtime post as BMW's top designer at the end of the month.