Friday, March 24, 2006

GM Branding

GM is switching from the Opel to Chevrolet brand name in India. More proof that GM is in a marketing mess and is juggling too many brand names (Vauxhall, Holden, Pontiac, Buick ...). Any other car maker faced with a poor image or slack sales would improve their product and establish a good image for their cars over many years (cf Audi in America).

I would guess that Indians are more eurocentric, and would prefer a European brand to an American brand. Since they don't have a long history of 'car-culture', the Chevy name means nothing to them.

But really, I think it's better to keep it honest and call the car a Daewoo. The same goes for Europe, where this car is sold as a Chevrolet Kalos.

Thanks Jalopnik

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