How to Eat Marmite

Retrothing has this article about a new Marmite container (I'm pretty sure it's been photoshopped). What's interesting, though, is the comments which include a good explanation of how to eat Marmite:

"The trick is that you want to butter up your toast and then apply only the thinnest veneer of Marmite to the top. The two should intertwine on top of the toast so that it's hard to tell where the butter ends and where the Marmite begins."

Well put.